This week, PPAI’s webinar series takes a closer look at paid search advertising and the Generalized System of Preferences (GSP) program. The program, of particular interest to supplier companies and supported by PPAI, allows duty-free access to the U.S. market by products from developing and least-developed countries in order to facilitate global competition and to improve consumer choice in the U.S.

Learn industry issues and best practices in PPAI’s webinar series. The Association’s education schedule features a wide range of best practices, updates and other topics important to promotional products industry practitioners.

Upcoming webinars in September and October include:

AdWords 101: How To Get An Unfair Advantage Using Paid Search

September 9, 1 pm CDT

Practical Guide To Generalized System of Preferences (GSP)

September 10, 1 pm CDT

Product Safety and Technology Part 1: Lithium Ion Batteries

September 16, 1 pm CDT

Online Advertising vs Local Media

September 23, 1 pm CDT

Transportation Best Practices

October 29, 1 pm CDT

PPAI’s live and on-demand webinars enable industry professionals to continue their professional development anywhere, any time.