PPAI Website Reveals Stunning New Look, Improved Navigation
This week PPAI unveiled its new website designed to more fully serve and support the needs of members. PPAI.org’s new look is fresh, modern, easier to navigate and use, and better supports the Association’s strategic goals.
“It was time,” says PPAI Marketing Director Keith Vincent, who oversaw the transformation. “The old site was five years old and looked dated. The user experience was not great and the navigation was overwhelming. But most importantly, we did not feel the site properly reflected the strategic direction of the organization.”
Alongside the upgraded look and feel, PPAI.org now offers full mobile functionality, making it easier for users to browse and navigate the site on their smartphones and tablets. To further improve the user experience, PPAI.org now features more modern navigation and the centralization of all member-only information available through the My Site login.
“We encourage members to explore the new site,” says Vincent. “Obviously they can still find all the great PPAI events, products and services; however with the new navigation, it should be easier to discover additional opportunities and offerings, and now is the perfect time to see what they may have been missing.”
Moving forward, the Association is working to ensure PPAI.org remains an up-to-date resource for its members and will be adding new content, including new product highlights and news stories, regularly.
With PPAI.org’s completion, the Association has turned its attention to the redesign of the newly named PPAI Media site that houses PPB, PPB Newslink and Promotional Consultant Today; the PPAI trade show site will be in redesign mode soon. These two sites will also have a look and feel that is seamless for users as they move between them and PPAI.org.