PPAI To Host Brand Experience Experts At Advertising Week
Advertising Week, September 23-26 in New York City, will draw marketing, advertising, technology and brand professionals from across the globe—this year, 98,000 attendees are projected to take part in more than 290 events including educational programming, learning, special events and networking. PPAI continues its long-time association with Advertising Week, hosting a panel discussion, “Experiential Branding: How To Ignite Consumer Love” at 2 pm on September 24 on the Ad Shapers Stage at AMC Lincoln Square.
PPAI President and CEO Paul Bellantone, CAE, will moderate the brand masters panel that brings together Andrea Cherng, chief marketing officer, Panda Express; Sharon Byers, chief development, marketing and communications officer, American Cancer Society; Megan Robles, senior marketing manager, KeVita (PepsiCo); and Jason Eano, managing director, The Annex – Havas for a strategic discussion on experiential branding and how ideation, inspiration and innovation inform the brand experience and create unmatched consumer loyalty and love.
Complimentary tickets for the panel discussion can be reserved here on a first-come, first-served basis. A livestream for those who can’t attend will also be available. PPAI members attending Advertising Week can receive a 20-percent discount on a Delegate or Super Delegate pass using Promo Code PPAI20OFF.