PPAI Takes The Industry’s Story To Students At Johnson & Wales University
On March 15, PPAI Diversity Development and Engagement Manager Seth Barnett joined Lindsey Whitney, MAS, national sales representative for supplier Raining Rose, Inc., to deliver a presentation to Johnson & Wales University’s Foundations of Marketing and Retail Marketing classes. The Denver, Colorado, university is also Barnett and Whitney’s alma mater.
Barnett and Whitney’s presentation to the classes explored the nuances of the promotional products industry and how it fits into the advertising mix. Whitney spoke on what it is like to work within the industry’s unique supply chain, while Barnett discussed the future of marketing and consumerism, and how promotional products will increasingly play a critical role in marketing.