PPAI’s McLean Assumes Leadership Roles With The IAEE And CEIR
At the International Association of Exhibitions and Events’ (IAEE) Expo! Expo! last week in New Orleans, Louisiana, PPAI Executive Vice President Bob McLean, CPA, CAE, was named chair-elect of IAEE and began his term as the 2019 chair for the Center for Exhibition Industry Research (CEIR).
“CEIR provides invaluable research to guide participants in the tradeshow industry,” says McLean. “From research on attendee retention and the changing environment of the trade-show industry to the annual CEIR index, CEIR provides useful tools to help the industry and its members grow. I am honored to be the chairperson of such an important organization and look forward to working with its dedicated staff and board members.”
The IAEE is the world’s largest association for the exhibitions and events industry, with a membership of show organizers, exhibitors and exhibition suppliers. CEIR provides research on the North American exhibitions and events industry globally which optimizes performance, increases engagement and addresses emerging customer needs.