PPAI’s Barnett Speaks On Reaching A Younger Market At UMAPP Expo
Last week, PPAI Diversity Development and Engagement Manager Seth Barnett traveled to Minneapolis, Minnesota, to speak at the Upper Midwest Association of Promotional Professionals’ (UMAPP) Holiday Showcase & End Buyer Expo.
Speaking to an audience of distributor attendees and their invited clients, Barnett tailored his message to focus on the broader topic of mastering the Millennial market, including social media usage and connectivity skills. Barnett says, “This was the first end-user show that I have presented at where distributors were encouraged to bring their customer to my presentation. The great thing about doing a program this way is it helped distributors be more of a resource for their customers as they progressed through the show. Many attendees were talking about products valuable to a younger demographic and their clients were able to see our industry as one who really ‘gets it’ when it comes to Millennials.”