PPAI’s Barnett Speaks At TRASA Expo
On March 7, PPAI Diversity Development and Engagement Manager Seth Barnett joined the Three Rivers Advertising Specialty Association (TRASA) at its Expo in Canonsburg, Pennsylvania, taking part in the event’s education programming.
Barnett’s session, which drew an audience of about 40 attendees, focused on Millennial consumerism and working to bring Millennial buyers into the promotional products industry. “This group was particularly engaged,” says Barnett. “Their market, the greater Pittsburgh area, holds a lot of appeal for young professionals and they’re a growing presence in the area.”