PPAI Diversity Development and Engagement Manager Seth Barnett (center) met with several attendees of the AzPPA education day, among them (from left) Sarah Weber, Logomark; Mallory Hawkins and Stephanie Welch, HP2 Promotions; and Krysta Paffrath, Southwest Media Solutions.

PPAI Diversity Development and Engagement Manager Seth Barnett joined the Arizona Promotional Products Association’s (AzPPA) education day on May 18 to speak on Millennials and the Millennial market. The event was held at Harley Davidson of Scottsdale and featured a full afternoon of education and networking.

At the event, Barnett delivered a presentation on Millennial consumerism and the management of Millennial customers. He also moderated a Millennial panel with industry and non-industry young professionals that explored the needs and wants of Millennials at work, the new Millennial market, social media and business relationships, and the future of entrepreneurism from the Millennial perspective.