PPAI Names Ellen Tucker Director Of Business Development

PPAI has promoted Ellen Tucker to director of business development. Tucker joined the Association as its business development manager in 2014, bringing a strong background in management and advertising, and experience working with associations, to the role.

In her new position, Tucker will continue to oversee several initiatives within the Association, including sponsorship and advertising opportunities surrounding The PPAI Expo and PPAI’s publications. She will also work to develop new options for industry companies, and avenues for PPAI to partner and collaborate with industry groups and associations in the marketing industry.

PPB Newslink recently spoke with Tucker on her new position and her expectations for the role.

PPB Newslink: What excites you about your new position within the Association?

Ellen Tucker: I am excited to take a fresh look at PPAI’s Distributor Engagement Program as well as to begin taking a more active role in driving ideas for new partnerships, both within and outside of the industry.

PPB Newslink: In your view, how does your position fit within PPAI’s goal of serving its members?

Tucker: One of the responsibilities of this position is to develop, evaluate and drive most of PPAI’s non-dues revenue. This revenue helps to fund PPAI programs that help PPAI’s members on many levels from education to lobbying.

PPB Newslink: What are your plans for your first 90 days in the position?

Tucker: To evaluate our Distributor Engagement Program with the goal of growing the program as well as tailoring it to each of the trade shows.

PPB Newslink: Outside of PPAI, what are your interests?

Tucker: I love to travel, both internationally and within the States; and soccer, both continuing to play as an adult and watching. I am also a diehard Green Bay Packers fan.

Tucker can be reached at ellent@ppai.org or 972-258-3095.

filed under October 2017
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