In October, PPAI asked Expo attendees to describe their ideal education sessions and topics for The PPAI Expo 2017, to be held next month in Las Vegas, Nevada. Based on their feedback, the Association has added three new sessions to the Expo’s education lineup.

Four Cores To A Rockin’ Company Store

Company store demand has never been higher and clients are clamoring for successful ecommerce solutions. commonsku Chief Content Officer Bobby Lehew will share the four core components to make every company store successful: platform, profits, people and power. This class will demystify the possible profitability for company stores, discuss potential pitfalls to avoid and uncover the secrets to determining profitability and how to maximize sales.

Monday, January 9, 2017

8 – 9 am

Lagoon C, Level 2

CAS-1

Cybersecurity: Best Practices To Protect Your Business

Paul Elfstrom, PPAI director of IT, will moderate this panel of technology experts from both within and outside the industry. They will discuss how they address cybersecurity within their businesses and how to add that protection to attendees’ businesses. It will cover the most serious threats and vulnerabilities, best practices for virus, spam and malware control, general security, backup solutions and more.

Monday, January 9, 2017

9:20 – 10:20 am

Lagoon C, Level 2

CAS-1

Marketing Yourself & Your Business With LinkedIn

Getting business from LinkedIn requires a plan and proactivity. Joseph Scott, vice president of Chanhassen, Minnesota-based distributor Scott & Associates, Inc., has been researching prospective customers on LinkedIn since 2007 and has garnered hundreds of thousands of dollars in business since then. His session will take audience members through actual situations where LinkedIn research has turned into business and show them how they can do it too.

Monday, January 9, 2017

1:30 – 2:30 pm

Lagoon C, Level 2

CAS-1

All sessions are free to PPAI members and to nonmembers with a ticket. To register for a session, go to Expo registration to add or modify current registration selections.