Polyconcept Names Liz Haesler Global Chief Merchandising Officer

Polyconcept North America (PCNA) has named Liz Haesler as global chief merchandising officer (CMO). In this role, Haesler will lead PCNA’s overall strategy and implementation for product development, category management, pricing, sourcing, supply chain and inventory planning for the supplier’s hardgoods division, including its Leed’s (PPAI 112361), Bullet (PPAI 113079) and Journalbooks (PPAI 110769) brands. She will also oversee the company’s global product development initiatives with PF Concept, Polyconcept’s European operation.

Haesler joins PCNA from Dick’s Sporting Goods, where she served as the senior vice president for apparel, footwear and accessories. Prior to Dick’s, she held merchant and supply chain leadership positions with Staples, Best Buy and Target.

"I am thrilled that Liz has joined our team," says David Nicholson, president of PCNA. "Her experience and skills will be tremendous assets to our organization and leadership team and will certainly accelerate our business and build on our track record of innovation and success."

 

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