Point Rider Capital And Treaty Oak Equity Acquire Boundless Network

Distributor Boundless Network (PPAI 267078, D11), headquartered in Austin, Texas, has been acquired by Point Rider Capital and Treaty Oak Equity, two private investment firms also based in Austin. The company had been operating as a subsidiary of Zazzle.com (PPAI 391384, D3) since 2014.

“We are thrilled to be partnering with Point Rider and Treaty Oak during this next chapter for Boundless,” says Pat Barry, EVP of sales at Boundless. “The resources and focus that these new partners bring will allow Boundless to invest for the future, reach new heights as a company and continue to provide industry-leading service to our ecosystem of customers, suppliers and sales professionals. We look forward to the exciting growth to come.”

When Henrik Johansson, co-founder and then-CEO of Boundless, stepped down in September 2020, Bridget Smith, chief of special operations at Zazzle, was tapped to lead the distributor. With ownership transitioning to Point Rider Capital and Treaty Oak Equity, Smith has resumed her responsibilities at Zazzle and will not be affiliated with Boundless going forward. Charley Dean, president of Point Rider, who first worked with Boundless in 2005 as an early investor, has been appointed chairman and interim president of the company.

Dean says, “As an early investor in Boundless through Silverton Partners, it has been inspiring to watch this company grow over the past 15 years from under $1 million in sales to a leading promotional products distributor. I am excited to rejoin the Boundless team and look forward to helping the company achieve its goals in this next chapter.”

Ben Williams, founder and managing director of Treaty Oak, adds, “Boundless represents an ideal opportunity to invest in a storied company and leading team within the promotional products industry. Boundless is known industry-wide for its creativity, technology and commitment to quality and customer service, and we look forward to continuing that legacy. Furthermore, under Treaty Oak and Point Rider’s ownership, Boundless will remain deeply committed to providing salespeople, partners and suppliers opportunities to continue growing their businesses.”

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