Peaky Blinders Pours One For Final Season With Promo Whiskey
Last Friday, the highly anticipated sixth and final season of Peaky Blinders returned to Netflix. As tribute, Irish brand Bushmills has partnered with the company behind the British drama to create a limited-edition whiskey.
The new Bushmills Prohibition Recipe Irish Whiskey is available in wine and spirits retailers across the U.S., and it’s sure to find a market. Today, Americans are drinking more than before Prohibition was enacted. Whether it’s to celebrate or just to take the edge off, sometimes you just need a stiff drink, and increasingly those drinks are being poured right at home.
When bars were closed in 2020, consumers became their own bartenders. Today, self-taught mixologists are still shaking their own cocktails, and they need products to do it. Arthur Morgan, president of California-based supplier Wine-N-Gear, says, “Corkscrews have consistently been our most popular product since Wine-N-Gear was founded in 2007. More recently, we have seen an increase in popularity of ice buckets and barware items, like cocktail shakers and a lot of champagne stoppers.”
From mimosas at brunch to after-work cocktails at happy hour, consumers don’t need a reason to pour it up. “I don't think there’s ever a bad time to gift a branded alcohol product,” Morgan says. “In my experience, some of the most memorable gifts have been given to me at the most random times. I feel like that can leave more of an impression than a gift on a birthday, or during the holidays, when clients can be overwhelmed with gifts.”
While hard seltzers and natural wine are trending in 2022, even non-alcoholic beverages are becoming popular, too. The next drink an end user shares with friends can be from your client’s brands. For distributors wanting to create a booze-related campaign, Morgan suggests pairing a wine or spirit with a custom branded accessory. “For example, a champagne stopper with a bottle of champagne. That way, even after the bottle has been finished, the client has a lasting impression and constant reminder of the gift on hand,” he says.
These spirited products will go with your next boozy campaign.
This corkscrew in a pinewood crate is a prestige gift. This pinewood crate is handmade from sustainable woods in San Diego, CA. Logos are wood burned into the box top. A magnetic closure inside the box ensures a perfect close every time. Features of the Prestige corkscrew include Coutale Sommelier’s patented spring-loaded double lever, a sharp micro-serrated knife, and a stainless-steel grooved worm.
Wine-N-Gear / PPAI 709822, S2 / www.wine-n-gear.com
This bamboo bottle opener is naturally bacteria resistant and features a striped woodgrain appearance. There’s a stainless-steel insert for tough-to-open bottle caps, and a hole on the end for easy hanging, attaching to a carabiner or connecting to extending reels. It is made from environmentally friendly bamboo and is ideal for bars, clubs, restaurants, the beverage industry, sporting events and more. It’s the perfect size for the pocket or purse.
Evans Manufacturing, Inc. / PPAI 110747, S10 / www.evans-mfg.com
This cigar glass is a ‘smoke of genius.’ Part rocks glass, part cigar rest, this glass lets you hold your drink and cigar in the same hand at the same time without all the awkward finger fumbling. Recipients are free to sip and puff at their leisure. It holds up to 9 ounces of liquid and various cigar sizes.
Gemline / PPAI 113948, S11 / www.gemline.com
This two-piece wine set comes with a three-function bar tool (corkscrew, foil cutter knife and bottle opener) and a wine pourer with drop stopper. The bar tool and pourer are made from stainless steel and bamboo. Both come packed in a stylish hinged bamboo box with magnetic closure.
Logomark / PPAI 110898, S12 / www.logomark.com
Consumers can bring along a double dose of their favorite wine in this roomy bottle tote. This drink carrier is made of durable 12-ounce canvas, and fully insulated to help keep bottles cold and ready to serve. The design features dual handles and both exterior and interior pockets to store gift cards, wine accessories or other items.
Peerless Umbrella Co. / PPAI 112666, S10 / www.peerlessumbrella.com
This marbled stemless wine cup looks great keeping hot drinks warm and cold drink cool. Inside and outside, this cup has stainless steel and vacuum insulation. There’s a snap-on sip through lid, a non-slip bottom and double wall construction for insulation.
Hit Promotional Products / PPAI 113910, S13 / www.hitpromo.net
This beer and snack gift set includes two cans of beer and two snacks inside our slide top wood box laser engraved with your message or company logo. Snacks may vary. Name brand beer options are available. The beer and snacks are nestled in excelsior wood shavings to complete the presentation. It’s an impressive holiday or thank you gift for clients and friends.
A+ Wine Designs / PPAI 173549, S4 / www.apluswinedesigns.com