PCNA Partners With Hanna Andersson On Custom Teddy Bears During COVID-19 Crisis
Hanna Andersson, a privately-held children’s apparel company with a heritage of Scandinavian design and sustainable production, is partnering with Polyconcept North America (PCNA)—parent company of suppliers Leed’s (PPAI 112361, S13), Bullet (PPAI 113079, S12), Journalbooks (PPAI 110769, S10), Trimark (PPAI 198982, S10) and ETS Express (PPAI 135148, S11)—to distribute 10,000 custom teddy bears to Hanna Andersson customers during the COVID-19 public health crisis.
The six-inch teddy bears, wearing custom-designed t-shirts, will be included as a “surprise and delight” promotion for Hanna Andersson customers, which began in late April and will remain available as supplies last. The goal of distributing the teddy bears is to spark joy and encourage recipients to participate in the Teddy Bear Hunt, a social distancing scavenger hunt where participants see how many stuffed bears they can spot perched in windows in their neighborhoods. The Teddy Bear Hunt is currently being played by children (and adults) around the world.
“One of Hanna Andersson’s key pillars is to encourage children to develop their imaginations and grow with independence and happiness, in everyday play and with every family moment,” says Mike Edwards, president and CEO of Hanna Andersson. “Through Polyconcept’s generous donation of 10,000 teddy bears and our own design team’s playful t-shirt design, we hope to offer a smile and bring everyone closer together during this uncertain and prolonged period of lockdown.”
Neil Ringel, CEO of Polyconcept, adds, “Since the start of the COVID-19 crisis, our PCNA Cares program has primarily focused on donations to first responders, including sanitizers and other critical items. We see this partnership with Hanna Andersson and donation of these adorable bears as an extension of these efforts to bring some joy to children in these trying times.”