Pantone Expands Its Palette With 112 New Colors
Pantone has launched 112 new PANTONE colors for graphic design, bringing the total color count of the graphic design PANTONE PLUS SERIES to 1,867 colors.
“Color is a visual cue that draws us to establish a connection with our environment and the things we love,” says Kathryn Shah, vice president of marketing at Pantone. “Digital tools have become a prominent part of everyday life, causing a societal shift in the way we communicate. Color breaks through the noise, commanding our attention, conveying a mood or style, and enabling expression of unique identities for individuals and brands alike. That’s what this palette and our new campaign are about—exploring creative expression through endless color.”
During its development of the new tones, Pantone surveyed designers across graphics, packaging, print and web design. The findings indicated a desire for more blushes, blues and neutrals. Pantone has described the new colors as “representative of the simplified design aesthetic that has been building since white became an iconic symbol of functionality and clean design.”
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