When Pantone announced that Very Peri (shade: PANTONE 17-3938), its Color of the Year 2022 “illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa,” we all should have guessed that another announcement was soon to come.

That announcement arrived Tuesday and became official Wednesday: Pantone has entered the world of NFTs, and their first series is inspired by Very Peri. The shade, which can be described as a blue with violet-red undertones, is soothing and has a modern feel to it, and so it is as refreshing color to see on screen as it is on physical promotional products.

How NFTs will fit into the promotional product industry is a question with a constantly evolving answer in 2022, but Pantone figures to factor into plenty of designs along the way.A PPAI Affinity Partner, Pantone is the creator of a proprietary color palette widely viewed as the standard in design across a wide swath of industries—including the promotional products marketplace.

The series of NFTs inspired by Very Peri are in partnership with theeco-friendly blockchain Tezos and the multidisciplinary artist Polygon 1993, who used a process known as circuit bending to create a type of image that depicts motion and makes the color feel alive.

Polygon 1993 will give away nine NFTs from the series on Tezos’ NFT marketplace, Objkt. The first two dropped  Wednesday and three more will be released Thursday. The final four will be rolled out as part of a SXSW showcase on Friday. The company’s decision to give the NFTs away in a free raffle combined with its reputation as a standard in color lends credence to the idea that the project is focused on an artistic value more than as an immediate revenue stream.