PPAI’s Pyramid Awards program recognizes promotional products businesses and helps shine the spotlight on the collaborative business model unique to the industry. First introduced in 1958, it has celebrated the talents and accomplishments of industry professionals and the companies they work for, for more than 60 years. PPB Newslink is highlighting some of the winners among the 2020 Pyramid Award’s extensive Client and Marketing Program categories.

Supplier Outdoor Cap Co., in Bentonville, Arkansas, received a Gold Award for a Supplier Sales Support Materials campaign designed to make it easier for the company’s distributors to sell headwear to customers.

Outdoor Cap’s business development kits (BDKs) contained a custom cap for each of the three decoration programs, a flyer explaining the details of each program, an industry-specific sales white paper, a customizable flyer and a customer-focused PowerPoint sales presentation and they were supported with “How to Use BDK” blogs. Since the program was created in 2017, Outdoor Cap has developed and delivered 14 different BDKs that address the vertical markets in its business. Outdoor Cap Co. emailed its distributor list with calls to action encouraging them to request a BDK, and it published multiple blogs and social media updates to entice sign-ups as well.

Outdoor Cap has delivered 1,088 kits to distributors. In total, the blogs were downloaded 5,317 times; the flyers, 2,513 times; the sales white papers, 1,240 times, and the PowerPoint, 717 times.

Visit www.promotionalproductswork.org to see more case studies or www.ppai.org/Awards to learn more about the Pyramid Competition. All category entry periods are now open and there are no fees for submissions or return costs for the 2021 competition. The deadline to enter has been extended to June 12.