New Storm Creek Initiative Supports Those Impacted By COVID-19

Supplier Storm Creek (PPAI 438091, S6), headquartered in Hastings, Minnesota, has announced new initiatives to support those impacted the most by the COVID-19 pandemic. The company is directing 10 percent of corporate sales from its new Work From Home apparel collection to support Feeding America’s COVID-19 Response Fund, which supports food shelves across the U.S. struggling to keep up with demand.

“Just one dollar can buy 10 meals to feed the hungry. That small contribution can go a long way in supporting those in need during this difficult time,” says Storm Creek CEO Teresa Fudenberg. “The Storm Creek brand has been giving back to the community since its inception in 2006. This is a great way for end users to thank and outfit their employees at home and know their purchase will support a critical and worthy cause.”

Storm Creek also launched a Buy One Give One campaign for consumers to support essential heroes working on the front lines of COVID-19. The Wear for Better Collection consists of a men’s and women’s jersey quarter-zip pullover featuring a logo that recognizes a variety of essential worker occupations, from medical staff, grocers, restaurant workers, farmers, bankers, teachers, childcare providers and more, along with the words “Together We Fight.”

For every pullover purchased, customers can choose an essential worker in their life to receive the same item free of charge along with a personalized note. There are two versions of the logo available—one with the logo of the state of Minnesota and another with an American flag.

“The overall theme of the campaign is ‘wear with hope, wear with courage, wear with love, wear with all,’” adds Fudenberg. “The collection serves as a unique and personal way for everyone to wear their support, literally, for the heroes who are working to keep us all safe. We look forward to thanking and outfitting many essential heroes in our community and beyond.”

To order, customers can visit the supplier’s website. They will receive a confirmation email with a link to an order form to select the pullover for their essential hero. There is no additional charge for the pullover, and Storm Creek will ship it for free.

filed under April 2020 | Storm Creek
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