Netflix Relies On Promo Products To Keep ‘Bridgerton’ Buzz Going
Once again, Netflix’s Bridgerton has broken records. The Bridgerton season two premiere gained the second-highest viewing time for all Netflix series. In the three days after its March 25 opening, viewers watched the Regency-era drama for awhopping 193 million hours.
According to The Hollywood Reporter, this is the highest for any English-language Netflix series in its first three days.The Shondaland-helmed hit was also among the top 10 most watched shows in 92 out of the 93 countries that track rankings on Netflix.
Since Netflix usually releases episodes in one batch, many viewers enjoy binge watching their favorite shows. But because fans don’t have the week-to-week anticipation for each episode, excitement can falter quickly.
To connect with the show’s primarily female audience base, Netflix created The Queen’s Ball: A Bridgerton Experience. According to The New York Times, the Instagram-ready fanfare opened on March 24 in the ballrooms of the Millennium Biltmore Hotel in downtown Los Angeles. It will run for at least two months before traveling to Washington, Chicago and Montreal.
This immersive 90-minute experience is Netflix’s latest and most earnest real-world event. Die-hard fans are treated to powder-wigged valets serving champagne, performers dancing at the ball and a room-filled with Bridgerton-inspired products.
Netflix also teamed up with Bloomingdale’s for a pop-up shop, available both online and at the flagship Manhattan store.From pumps, earrings, gowns, handbags and jewelry, the pop-up shop has everything you’d need for a night at the ball.
There is also a line of cosmetics from a British makeup artist whose makeup was used in the production of Bridgerton, a soundtrack featuring pop hits played by a string quartet; and a Netflix book club, whose March pick was The Viscount Who Loved Me, the second book in the series, by Julia Quinn, whichthe show is based on.
Creating show-related products is a relatively new strategy for Netflix, whereas traditional Hollywood studios like Disney have doing it for decades. We can expect the streaming giant to continue using live events and promotional products to build a community with its fans.
Peak into the lavish world of Bridgerton with these promo product ideas fit for a queen.
A Croquet Set
Meet your future husband during a game ofpall mall. This garden game is seen as a modern-day precursor to croquet.
This six-player croquet set has everything you need to get the game started. The first rule of croquet is to have a perfectly manicured lawn. It also happens to be the second rule. Boasting a sophisticated reputation, the game of croquet is really one of strategy, tactics and ruthless fortitude.
Incentive Concepts / PPAI 212912, S10 /
Teacup and Saucer Set
Read Lady Whistledown’s scandalous, hot gossip over a cup of piping hot tea.
Perfect for breakfast and afternoon tea, this teacup and saucer set is made of ceramic. This 10-ounce cup is available in pink or blue.
CA Amazing Resource, Inc. / PPAI 649047, S3 /
When entertaining suitors come calling, treat them to something sweet.
A perfect gift for chocolate lovers, two dozen irresistible Lindt-Lindor creamy chocolate truffles come packed in this wooden collector's keepsake box.
Maple Ridge Farms, Inc. / PPAI 114165, S8 /
A Picnic Basket
For this year’s Royal Ascot and lawn games, a fashionable picnic basket is mandatory for the esteemed members of the ton (society).
The Heart Picnic Basket is a heaping helping of woven-willow romance.Open it to reveal an antique-white cotton-lined interior, adorned with deluxe service for two: two solid white porcelain plates, two hand-blown wine glasses, two antique-white cotton napkins with eyelets at the edges, two sets of stainless-steel flatware, one hardwood cutting board, one stainless steel cheese knife with a wooden handle, one set of stainless-steel shakers and one stainless-steel corkscrew.
Picnic Time Family of Brands / PPAI 143890, S6 /