Supplier National Gift Card Corporation (NGC) (PPAI 433817), headquartered in Crystal Lake, Illinois, has been acquired by Chicago-based private equity firm LaSalle Capital. LaSalle acquired the entire NGC business, including the businesses of NGC US, NGC Canada, and NGC Europe.

“We’re excited about the growth and strategic opportunities ahead of us with our new LaSalle partners,” says Adam Van Witzenburg, CEO of National Gift Card. “We have established the highest levels in quality, security and capacity serving as the gift card engine for the world’s largest rewards and loyalty programs, and there’s even more we will do with LaSalle as we plan for our expansion.”

LaSalle announced that there are no planned changes with NGC’s core leadership team or the core offering of services and products it currently provides. The company notes that the new ownership relationship provides NGC additional talent support on its board, greater resources for its five-year expansion planning, and other key technology and operational items needed to continue enhancing its gift card fulfillment services and reward products for the B2B loyalty and incentive market.

“We’re looking to enhance and accelerate our offering and service capabilities,” adds Eric Thiegs, president of National Gift Card. “Especially as it relates to our gift card API [interface] solution; we’re seeing more clients integrate with our API when needing eGift card rewards in real-time for their incentive and loyalty programs.”

Ryan Anthony, partner at LaSalle Capital, says, “Adding NGC to the LaSalle family of businesses will allow us to provide additional services to NGC’s clients and merchants. The NGC team has built an impressive business, and we look forward to working with them to accelerate growth.”