Michael C. Fina Recognition, a rewards, recognition and incentives provider acquired by distributor HALO Branded Solutions (PPAI 106462) in February, has officially unveiled its new HALO Recognition brand.

HALO Recognition’s New York office, administrative center, management team and daily operations will remain the same. The company’s former website will redirect to the new one at www.halorecognition.com.

“Our goal is to provide our valued recognition and branded merchandise clients with a single point of expertise,” says Marc Simon, CEO of HALO. “The HALO Recognition rebranding will provide clarity and consistency to our client base as we expand our combined offering.”

Jeffrey Fina, chief customer officer, HALO Recognition, adds, “As HALO Recognition, we’ve changed our name but the DNA remains the same—we are still committed to creating memorable experiences and celebrating employee success. This new chapter opens up new capabilities, expertise and possibilities for our customers.”