Maria Teza To Lead U.S. Champion Brand

HanesBrands has announced that Maria Teza has been promoted to senior vice president of the Champion brand in the United States, effective September 1. Winston-Salem, North Carolina-based HanesBrands participates in the promotional products industry as suppliers Hanes/Champion/ComfortWash (PPAI 191138, S10) and Alternative Apparel (PPAI 217134, S5).

Teza has more than 30 years in the apparel industry, with nearly 20 years at the company. During the past 10 years, she has led businesses across HanesBrands’ activewear, basics and intimates portfolio—most recently as vice president and general manager of intimates. In this role, Teza and her team led the Bali and Playtex brands’ return to growth. She will play a key role in growing Champion into a global $3 billion brand as part of the company’s Full Potential plan.

“Maria is a dynamic, strategic leader who has a track record of building high-performing teams and delivering results,” says Jon Ram, group president of global activewear. “She will focus on forging deeper connections with consumers, creating compelling products and expanding our channels.”

Teza adds, “I’m honored to lead such an iconic brand and talented team as we unlock the Full Potential of HanesBrands. It is great to be back on the Champion brand, which has come so far and has enormous opportunities ahead. I look forward to building on the brand’s success by driving growth in the United States.”

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