Leed’s Partners With Gregory Backpack Brand
Leed’s (PPAI 112361, S13) has announced a partnership with Gregory, a manufacturer of hiking and mountain-climbing bags that are sold at top outdoor specialty retailers in more than 45 countries. The Pittsburgh, Pennsylvania-based supplier will offer a selection of the brand’s most popular adventure-ready bags.
Headquartered in Salt Lake City, Utah, Gregory has cultivated a reputation for fitness, durability and performance for more than 35 years. It has won awards for its pack designs from Outside Magazine, Backpacker Magazine, National Geographic Adventure, Popular Science, Men’s Journal, Consumers Digest and Alpinist Magazine. The company provides a lifetime guarantee on all its products.
Gregory also partners with several nonprofits, alliances and charitable organizations. The brand works with Big City Mountaineers, which instills critical life skills in under-resourced youth through wilderness mentoring experiences, and The Conservation Alliance, an organization that directs membership dues from companies and brands to support nonprofits working to protect wilderness and waterways.
“This is a fantastic opportunity for us,” says Jim Boisd’Enghien, sales director for Gregory. “Leed’s was the perfect partner to bring our products to the promo channel. We are beyond excited to offer co-branding opportunities on some of our most popular bags.”
Leed’s currently carries five Gregory models, including some of the brand’s most popular bags such as the Nano 18 Daypack, the Border 25 Travel and Commuter Pack, and the Alpaca Duffel. All are currently available on the Leed’s website.
“We are thrilled to partner with Gregory,” says Liz Haesler, chief merchandising officer for PCNA, which owns Leeds, along with Bullet (PPAI 113079 S12), Trimark Sportswear Group (PPAI 198982, S10) and JournalBooks (PPAI 110769, S10), in the promotional products space. “In terms of innovation and performance, this brand is second to none. This partnership allows our distributors to provide their customers with incredible products from one of the world’s best backpack companies.”