Leed’s Introduces Herschel Supply Co. Brand To The Industry
Supplier Leed’s (PPAI 112361, S13) has formed an exclusive partnership with Herschel Supply Co. Founded in 2009, the Vancouver, British Columbia-based company produces stylish, high-quality backpacks, luggage, travel accessories and more. The partnership between the two companies brings branded Herschel backpacks, duffels and accessories to the promotional products market for the first time.
“We pride ourselves on a fine regard for detail,” says Bryan Anderson, director of sales and business development at Herschel. “Leed’s was the only partner in the promo channel that offered the decorating expertise and market-leading customer service that our customers expect from the Herschel experience. We are excited to offer co-branding opportunities on our most popular styles.”
Leed’s is launching a wide variety of the most popular Herschel bag styles, including eight styles in a variety of colors, among them the Heritage and Little America backpacks, the Fifteen Hip Pack and the Sutton Mid-Volume Duffel. All are available on the Leed’s website.
“We are thrilled that Herschel selected us as their exclusive decorating partner,” says Liz Haesler, PCNA’s chief merchandising officer. “In terms of style and design, Herschel is unmatched. This partnership allows our distributors to provide their customers with high-quality, trend-setting bags from one of the best retail brands in the world.”