KFC Turns To Branded Crocs To Make A Splash At Fashion Week
Kentucky Fried Chicken has partnered with the Crocs shoe brand to introduce Kentucky Fried Chicken X Crocs Clogs at New York Fashion Week this month. The fried chicken chain and shoe company partnered to create two versions of the limited-edition Crocs. The first, Kentucky Fried Chicken X Crocs Bucket Clog, is a sky-high, avant-garde platform style, while the Kentucky Fried Chicken X Crocs Classic Clog will be available for consumer purchase this spring.
"Combining the unmistakable look of our world-famous fried chicken and signature KFC bucket with the unparalleled comfort and style of Crocs, these shoes are what fried chicken footwear dreams are made of," says Andrea Zahumensky, chief marketing officer, U.S., KFC.
The shoes feature a realistic Kentucky Fried Chicken pattern and gives a design nod to KFC’s iconic red-striped bucket. The shoes also come with two removable, chicken-scented Jibbitz-brand charms that look like a fried chicken drumstick.
"As Crocs continues to create new, unexpected brand collaborations, we're thrilled with this 'bucket list' partnership with Kentucky Fried Chicken that will bring fans an unbelievably fun and fashionable take on our classic clog," says Terence Reilly, Crocs senior vice president and chief marketing officer. "We're honored to feature this fashion-forward style between two iconic American brands at one of New York's biggest weeks in fashion that promises to surprise and delight consumers around the globe."