Joseph Loch has been named the new president of West Palm Beach, Florida, distributor EmbroidMe (UPIC: Embro699). EmbroidMe, with more than 300 locations worldwide, is a diversified promotional products franchise, offering embroidery, customized promotional products and screen printing services to local businesses.

Previous president, Mark Johnson, left EmbroidMe in May and Jim Tatem, president of SIGNARAMA, which, like EmbroidMe under the umbrella of parent company United Franchise Group, filled the company’s leadership role in the interim. Of Joseph Loch, Tatem says he has "extensive experience leading teams, growing sales and improving processes and associates."

Loch brings to EmbroidMe many years of working with small-business owners, valuable to both the corporate and franchisee levels of the organization. Highlights of his experience include executive-level leadership roles for eight years at Hickory Farms, several leadership roles with Boise Cascade Office Products and service as an executive vice president with Independent Stationers.