Innovative Ideas Take The Spotlight At Expo East Product Pavilion
The Product Pavilion at Expo East in Atlantic City, New Jersey, was a popular feature of the show, inviting attendees to explore a selection of new and popular products for their upcoming projects. The products, which were placed into one of four categories—Top Seller, Green Products, Made In The USA and Express Ship—included a sundry selection of apparel, tech accessories, games, bags and beverage accessories that are on trend and functional for recipients, and offer endless brand exposure for marketers.
The Product Pavilion’s Top Sellers section, in particular, drew interested attendees throughout the two-day trade show. Continuing from the product story in Wednesday’s PPB Newslink, following are a few more standouts that caught the eye of PPB’s associate editor, Danielle Renda.
Offering a convenient organization tool, the GRID-IT Accessory Organizer from Cocoon Innovations, LLC in New York City, offers recipients a convenient way to arrange their items, whether on-the-go or at home. The product displayed at the show featured tech gear, with rubberized elastic bands firmly holding chargers, cords, headphones and tech gadgets in place—but the product can be used to organize any types of items, from travel necessities, to office items and art supplies.
A thoughtful selection for corporate gifting or recognition, the Signature Mini Presentation Box by TEA FORTE in Maynard, Massachusetts, is available to both the promotional products space and at retail. The box is a sleek way to present a selection of elegantly packed tea bags, with a tea menu and blend descriptions featured inside the open lid. Companies can add their logo to the box as a wrap, drawing attention to the brand prior to opening their special gift.
The Record Luggage Tag With Steel Cable Loop by Record Remix in Philadelphia, Pennsylvania, allows recipients to add their contact information to their luggage with a musical twist. Made from recycled, vintage vinyl records—and resembling an old-school 45s—the tag can be adorned with a company logo and colorful brand message.
Fashion always comes full-circle—and so it goes with the oversized scrunchie. A great accessory to have on hand—and stylishly worn around the wrist—the Custom Printed Polyester Scrunchies from Harstan Ties & Accessories in Baltimore, Maryland, is a top choice to complement team apparel and incentive giveaways. Made in the USA with a shorter production time, the scrunches can be custom printed with an allover design, including a brand logo or message.
Comfort is good for the soul—and the soles. The AIRfeet RELIEF Insoles—Small/Medium by AIRfeet Technologies in Greenwood, Indiana, are a useful option for sports teams, outdoor brands and walks/runs to benefit charities—or any job requiring employees to be on their feet. The product is designed to create a massaging sensation over the foot, increasing oxygenation, venous return and lymphatic flow to reduce fatigue, with ample space for logo imprinting.
In retail, there’s been a spike in popularity for sequin-adorned products, whether shirts, bags or pillowcases, that can be brushed to reveal an image. The Vibrant Sequin Pouch by AP Specialties in San Clemente, California, allows companies to print a brand logo, in sequins, that can be brushed in one direction to reveal a logo or in the other to hide the logo, depending on the recipient’s preference. All the while, recipients can fill the pouch as desired, with anything from travel necessities to pens, pencils and cosmetics.