Industry Pros Launch Business Services Firm brandivate
Industry veterans Kelsey Cunningham and Bill Petrie have launched brandivate, a full-service business services agency based in Nashville, Tennessee, that will drive marketing, sales and branding solutions. Together, Cunningham and Petrie bring more than 35 years in the promotional products industry working with both suppliers and distributors.
“When Bill and I started talking about forming a business, we both saw a void in the promotional products industry,” says Cunningham. “Many promotional products companies—both suppliers and distributors—don’t have the time or the resources to differentiate themselves in a very crowded marketplace. brandivate provides those professional services at a fraction of the time and cost of doing it in-house.”
Petrie adds, “Kelsey and I have a collaborative working relationship, and we are thrilled to be able to combine our strengths to elevate all aspects of our clients’ businesses. We have always focused on creating work that truly matters, and blending our combined sales, marketing and branding expertise to bring this enterprise to life made all the sense in the world. As we both have been saying for the past few weeks, ‘let’s go!’”