Promotional Products Work! Week (PPW! Week) returns next week, encouraging clients, customers and prospects to advance promotional products as an essential component of a comprehensive marketing plan. Running May 14-18 and now in its sixth year, PPW! Week serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium.

PPW! Week is also an integral part of PPAI’s ongoing Get In Touch! campaign. The campaign was created to increase awareness and enhance the perception of the promotional products industry, as well as communicate the benefits of working with promotional consultants. The overall goal of the campaign is to direct a larger share of advertising dollars to the industry. Learn more about the campaign and the tools available at

During Promotional Products Work! Week, the $23.3 billion promotional products industry, with its more than 40,500 businesses—96 percent of which are small businesses—and more than 500,000 industry professionals, will work to create awareness of the value promotional products deliver to advertisers and marketers, as well as the positive impact promotional products businesses have on the U.S. economy, job creation and community enrichment.

Doing something for Promotional Products Work! Week? Share your story and pictures with News Editor James Khattak at for possible inclusion in PPB Newslink and PPB magazine.