In Memoriam: Craig Spencer

Craig Spencer, an industry veteran, partner at multi-line rep firm Henrickson & Associates and past president of the Specialty Advertising Association of California (SAAC), passed away on October 1 from complications due to a late-stage cancer diagnosis. He was 50.

In a statement on his passing, SAAC says, “It is with our deepest sorrow that we inform you of the passing of our beloved colleague and friend Craig Spencer. Craig loved fishing, adventuring, close friendship, but most of all his wife Kathy and three sons Connor, Cody and Collin. He was a brother to many and a friend to all. Craig will be deeply missed, but never forgotten.”

A small, private celebration of life was held on Oct. 7. Donations can be made in Spencer’s name to Cast For Kids at


filed under October 2018 | SAAC
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Comments (4)
Ben Prasad
October 17, 2018
Craig was a great freind and will truly be missed. He spoke of his family anytime we spoke. Thoughts and Prayers going out to them all.
Jeff Gordon
October 16, 2018
A great tragedy. He will be missed.
Collin spencer
October 16, 2018
Thank you so much for these kind words as my family suffers through this tough time. I appreciate everything the community has done for my family, thank you so much from me and him. I will say this for him because he cant, he loves you all till the end remember Gods got this.
Scott Nash
October 16, 2018
So tragic. Craig was a freind with whom I shared several fishing adventures. He also shaved his head, in solidarity, when I lost mine to radiation. A caring man that will be missed.
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