In-Depth Workshops Offer Expo Attendees Extra Value

The PPAI Expo 2018 is bringing first-class speakers and educational opportunities to Las Vegas next month at the promotional products industry’s premier trade show. Expo’s education programming will motivate audiences, give them new ideas, develop their professional skills and help advance their careers. The show runs January 14-18 at the Mandalay Bay Convention Center.

Alongside several insightful and empowering general session and keynote speakers, Expo attendees can also choose from more than 100 education sessions starting on Sunday and running throughout the week, within one of eight tracks including Incentives & Recognition, Corporate Responsibility, Industry Essentials, Marketing & Advertising, Decorate, Sales & Service, Strategies & Solutions and Technology. And attendees can earn credits toward MAS or CAS certifications. The SAGE conference also runs concurrently on Monday, January 15, offering 10 sessions for suppliers and distributors about SAGE technology.

While most of the education opportunities at Expo are free, the show also features a series of in-depth, paid workshops on Sunday with industry thought leaders. Tickets are $60 for PPAI members, and $120 for PPAI Associates. The sessions provide audiences with takeaways, samples and resources.

  • David Betke with distributor Avatar Brand Management, Inc. presents “Brand Is Everything,” an intensive study on brands and branding, how they differ, and how businesses can use them to stand apart from their competition and attract clients and fans. Click here to learn more.
  • In his presentation “Client Segmentation, Classification and Relevant Engagement Marketing For A More Profitable Business,” industry veteran Cliff Quicksell, MAS+, a consultant and acting director of marketing for distributor iPROMOTEu, looks at the advantages and opportunities inherent in developing strong, profitable vertical markets and engaging clients in those markets on different levels. Click here to learn more.
  • In “Establishing Effective Professional Relationships,” Michele Wierzgac, keynote speaker and author, explores how being connected to the right people results in success, and how to develop and take advantage of an effective network. Click here to learn more.
  • Larry Mays, president of Boardwalk Marketing and creator of the national education program Decorated For Success, hosts “Building A Solid Foundation: Successfully Selling Decorated Apparel,” a workshop on creating a professional approach to selling more decorated apparel. Click here to learn more.

To purchase tickets, see all speakers and register for the show, visit ppai.org/expo.

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