The Incentive Manufacturers Representatives Alliance (IMRA), a strategic industry group within the Incentive Marketing Association (IMA), has elected new officers for 2020-2021. Randy Renz, vice president at Target Marketing Associates, Inc., is the 2020-2021 IMRA board president.

Renz has more than 35 years of experience in the incentive and travel industries and has been a member of IMRA since 2012. He was elected to the IMRA board of directors in 2017 and became a member of the executive committee in 2018. He has served on several committees during his tenure on the board. Renz has also served on the IMA board of directors since 2019.

“We are in unprecedented times and IMRA is more important for its members than ever,” Renz says. “As the economy and our industry recovers, it will no longer be business as usual, however, one thing is for certain: people still want great brands and products. IMRA is in a great position to help jumpstart the economy as companies will need to incent their customers to come back and their employees and distributors to work hard.”

IMRA also elected Brett Hauch, executive vice president of B.C. Incentives, as vice president; Sara Dattolo, CPIM, sales professional at Pilgrim Promotions, Ltd., as treasurer; and David Rosenstock, vice president of business development north at IncentiveSource, Inc., as secretary. Jeffrey Brenner, director, special markets at Seiko Watch of America, LLC, serves as past IMRA president.

David Boodey, CPIM, president, RepLink/The DataDirect Group; Tom Edgette, president, Hoffman & Edgette, Award Marketing Services; Mike Landry, CPIM, vice president, special markets, Tumi; Cheryl Meier, premium channel manager, MJM Incentives, Inc.; Thomas J. Myers, sales manager, Nikon, Inc.; Vickie Pedersen, regional manager, special markets, Citizen Watch Of America, Inc.; Lore Rincon, sales manager, Continental Premium Corporation; Becky Sawicki, director of special markets, Jura, Inc.; Sarah Weidman, president and owner, Graf-Lantz; and Scott Whitehead will serve as directors.