Hub Pen Introduces New Logo, Visual Identity In Rebranding

Hub Pen (PPAI 110722, S11), headquartered in Braintree, Massachusetts, has rebranded. In a design project led by the company’s creative marketing team, the supplier has refreshed its logo, website and entire visual identity. The rebranding marks the launch of Hub Promotional Group’s (HPG) new in-house creative marketing team led by Jason Lucash, the group’s vice president of marketing.

“Taking on the Hub Pen rebrand was a strategic first step to elevate one of the group’s most popular brands,” says Lucash. “As we continue to bring new writing instruments and experiences to the market, now is the time to reintroduce Hub Pen to the modern world.”

The rebrand centers around one signature feature: the Hub logo written in cursive, and animated where applicable, to reinforce the company’s tagline, “Enjoy writing.”

Casey Ouye, HPG creative director, says, “Our goal was to transform an iconic promo industry brand into something still welcomed and recognizable, but elevated.”

Lucash adds, “The new branding reflects a high-quality, dynamic and creative product and its value for customers.”

filed under September 2019 | Hub Pen
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