HPPA Names Cassondra Franze Executive Director, Effective January 2022
The Houston Promotional Products Association (HPPA) has announced that Cassondra Franze is coming onboard in January 2022 as the regional association’s new executive director. Current executive director Dave DeGreeff is retiring at the end of 2021.
Franze brings nearly two decades of experience to her role. She is currently executive director of Promotional Products Association Southwest (PPAS) and will continue in that role concurrent with her position with HPPA. Her experience also includes time on the staff of PPAI and Meeting Professionals International, the largest meeting and event planner association worldwide.
Franze’s background includes the development and implementation of small and large-scale events, skills workshops and training courses designed to bring executives to the next level professionally. Over the course of her career, she has worked to maintain the fiscal integrity of organizations with strategic planning, 360-degree communication, maintaining affiliate programs and negotiating new partnership agreements, as well as collaborating with an organization’s board of directors and key stakeholders.
Franze received her Bachelor of Arts in journalism and public relations from the University of North Texas and currently resides in McKinney, Texas. In her free time, she enjoys spending time with family and friends, traveling and volunteering.