HanesBrands Donates Thousands Of Socks To Charities; Opens National Sock Drive Year Around
HanesBrands is donating 225,000 pairs of socks to organizations fighting homelessness across the United States in conjunction with its ninth year of sponsoring the Hanes National Sock Drive. Hanes is continuing to partner with national agencies, including The Salvation Army, Invisible People and Covenant House, while increasing the local impact of the program by engaging directly with at least one agency in every state to distribute the apparel. Since the program’s inception in 2009, Hanes has provided more than 2.5 million pairs of socks—the most requested item by relief agencies—to help the homeless. Winston-Salem, North Carolina-headquartered HanesBrands participates in the promotional products industry as supplier Hanes/Champion (PPAI 191138).
“Most of us take basic apparel for granted, but we know a clean pair of socks can mean a lot to those experiencing homelessness,” says Sidney Falken, chief branding officer at HanesBrands. “Although we can’t solve this chronic issue facing our country, we are committed to bringing a little comfort to those who need it most.”
The brand also announced that the National Sock Drive program will expand beyond the holiday season to a yearlong effort. In addition to conducting outreach events throughout the year, Hanes has opened the door for individuals to participate in the program. Consumers can visit www.hanes.com/donate to purchase socks ($1), women’s underwear ($1), men’s underwear ($1.50) and bras ($6) that will be distributed in needed styles and sizes by The Salvation Army. On www.hanes.com/sockdrive, visitors can also learn more about homelessness and access information about the organizations participating in the sock drive.
"We're so grateful that Hanes has again chosen our young people at Covenant House as the recipients of their amazing generosity through the brand’s National Sock Drive," says Kevin Ryan, president and CEO of the New York-based national agency serving homeless and at-risk youth. "The young people overcoming homelessness at Covenant House are good, brave, resilient, hard-working kids. What many of them have not had in their lives is someone who cares. With this drive, our friends at Hanes are delivering much-needed financial assistance to Covenant House by supplying practical clothing for our kids. Just as important, the brand is sending a message to our kids that they are not alone, that there are people who care. When our kids hear that message, there is nothing they cannot achieve."
Family Promise of Coastal Alabama, located in Mobile, provides temporary shelter and related services and support to families as they work to achieve and sustain independence. Executive director Diane J. McCaskey says, “Families at FPCA work hard to make home a reality again. As they struggle to get back on their feet, many remain unable to afford a simple pair of socks. And while we know that socks can help keep people healthy and moving forward, our agency never has enough of them. That is why we are so grateful to be a recipient of the Hanes National Sock Drive.”
Hilo-based HOPE Services Hawaii offers housing-focused programs and services to families and individuals experiencing homelessness, while supporting their success toward permanent housing and self-sufficiency. Kristen Alice, HOPE Services Hawaii’s director of community relations, says, "We're excited to partner with Hanes, and appreciate the brand’s commitment to helping us serve our homeless community.”