HanesBrands Completes Acquisition of Champion Europe

HanesBrands has completed the acquisition of Champion Europe, which owned the trademark for the Champion brand in Europe, the Middle East and Africa. The acquisition was first reported in PPB Newslink on April 7. HanesBrands participates in the promotional products industry as supplier Hanes/Champion (UPIC: HBIINC).

“We now have a powerful global platform to drive Champion brand growth on every continent using our Innovate-to-Elevate strategy and low-cost, large-scale supply chain,” says Hanes Chief Operating Officer and CEO-Elect Gerald W. Evans Jr. “Sauro Mambrini, the chief executive officer of Champion Europe, and the accomplished European management team will remain with HanesBrands to run the business, which will complement our worldwide Champion commercial operations in the United States/the Americas, Japan/Asia and Australia.”

Hanes acquired the privately held Champion Europe, based in Italy, in an all-cash transaction for the previously announced purchase price of 10 times actual calendar 2016 earnings before interest, taxes, depreciation and amortization, subject to adjustment for cash, debt and working capital. Hanes expects the final purchase price to be approximately €200 million ($221.7 million). Champion Europe expects calendar 2016 net sales of more than €190 million ($211 million) and operating profit of approximately €15 million ($16.6 million).

Champion Europe sells Champion athletic apparel wholesale to retailers and directly to consumers via company-owned retail stores. The company’s largest wholesale markets are Italy, Greece, Spain and Scandinavia, while the company operates approximately 130 retail stores in Italy and Greece.

“Champion is a great global brand that appeals to consumers worldwide and has great expansion and growth opportunities,” adds Mambrini. “In Europe, we capitalize on the Champion heritage from the United States combined with the natural affinity for Italian apparel design.”

filed under industry-news | july-2016
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