In celebration of Earth Day, Hanes has partnered with charity Give Back Box in a program to encourage consumers to “Give Back for Good” by reducing waste, giving their old clothes new life and helping those in need. HanesBrands participates in the promotional products industry as supplier Hanes/Champion (PPAI 191138).

Give Back Box is an online service that coordinates the shipping of gently used outerwear and shoe donations, along with other household items, to local charities across the United States. The service encourages consumers to fill boxes from online purchases—or any shippable box—with unwanted items, print a pre-paid label on the Give Back Box site and send to those in need.

Hanes is donating a package of underwear to The Salvation Army for every package its consumers ship via Give Back Box through The brand, which is also providing consumers who participate a 20 percent online discount, is also supporting the Give Back for Good campaign through an influencer marketing and social media program. All content generated by the brand and bloggers include the hashtag #UnderwearOnUs to drive awareness of Give Back Box and Hanes’s pledge to contribute to the cause by donating up to 1,000 packages of underwear.

“We’re proud of our culture of environmental and social responsibility established at HanesBrands during the past decade,” says Sidney Falken, HanesBrands’ chief branding officer. “We believe in being good stewards of the environment we share and the communities in which we operate. This partnership with Give Back Box helps us to do both while promoting the importance of recycling and taking care of those who need it most.”

Give Back Box Founder and CEO Monika Wiela adds, “We’re very proud to begin our partnership with Hanes. Knowing that the brand can be found in more than 80 percent of United States households helps Give Back Box reach even more people in our ongoing effort to positively impact both the environment and charities.”

Give Back for Good is part of Hanes for Good, the company’s corporate social responsibility program that includes an emphasis on environmental stewardship.