HandStands PROMO Acquired By Former Executives
Supplier HandStands PROMO (PPAI 111285) has been acquired from current owners Energizer Holdings, Inc., by HandStands Products Holdings, LLC, a group led by longtime former executives of HandStands Rodd Steuart, Jason Fogg and Chris Anderson.
Steuart previously served as CFO and COO of Handstands prior to its July 2016 sale to Energizer and will serve as CEO. He says, “This is an exciting day for a great company, its customers and partners. HandStands PROMO has been an innovator and trendsetter in its categories for 34 years, and is poised to build upon this legacy for decades to come. I have spent the last nine years working with this dedicated and capable team, and am now honored to join it, once again, as we chart our future course of growth and opportunity.”
Anderson, CEO of HandStands prior to the 2016 Energizer transaction, will serve as executive chairman of the board. Anderson says, “This is truly a homecoming. … I was privileged to play a part in the company’s phenomenal growth story for nearly 15 years, leading up to the successful Energizer transaction in 2016. I am thrilled for the opportunity to once again work with some of the most talented individuals in the industry to delight our end users and consumers, and create enduring win-win relationships with our customers and suppliers.”
Fogg, who will continue in his role as general manager of HandStands PROMO, says, “I am thrilled to have Rodd and Chris join our team. Their experience and expertise, as well as their passion for HandStands, will enable us to deliver even more unique designs, quality products and exceptional experiences to our valued customers. I am very excited about the future of our business for both our employees and our customers.”