HALO Acquires Chamberlain Marketing Group
HALO Branded Solutions (PPAI 106462) has acquired Taylor, Michigan-based distributor Chamberlain Marketing Group. The news was first announced Friday in a PPB Newslink Breaking News alert.
HALO will continue to maintain the Chamberlain Marketing office in Taylor, and Chamberlain will go to market as "Chamberlain Marketing Powered by HALO." Chamberlain Marketing Group Founder and CEO Jerry Chamberlain, adds, "I am retiring from the business and searched for a partner that had the people and resources to continue to offer the best possible service for our clients. HALO will allow us to offer more services to help our customers grow their brand. The Chamberlain team is excited about this new chapter."
For HALO, acquiring Chamberlain gives the Sterling, Illinois-distributor a substantial footprint in the automotive market. Speaking to PPB Newslink, HALO CEO Marc Simon says, “Their expertise in this market coupled with HALO’s resources and infrastructure will allow them to enhance the positive impact they provide for their clients in the market.”
In bringing the two companies together, HALO will be migrating Chamberlain’s drop ship orders to its order platform over the next few weeks and has already begun the transition of select accounting and administrative functions. The acquisition is the third for HALO this year following Caliendo Savio Enterprises, Inc. in January and Sunrise Identity in August. Last year the company acquired Michael C. Fina Recognition, Catalyst Marketing and American Pacific Promotions.
Simon adds, “Every acquisition—and every integration—is unique. We’re fortunate to have experienced, committed people at both HALO and Chamberlain working on a seamless transition for clients. Our goal in any acquisition is to enhance the client experience as quickly and profoundly as possible by providing substantial sales, marketing and technology resources to the sales team.”