Grossman Marketing Group Acquires Advantages In Marketing

Grossman Marketing Group (GMG), a distributor headquartered in Somerville, Massachusetts, has acquired Advantages in Marketing (AIM) of West Springfield. AIM marks Grossman’s sixth acquisition in the past six years. Since 2013, Grossman has acquired Logos In Print of New York; Fleet Business Products of East Hartford, Connecticut; ASAP Inc. of Norwalk, Connecticut; Premier Marketing Group (PPAI 109511, D1) of Manchester, Maine; and Suncoast Print Solutions of Sarasota, Florida.

GMG Co-President Ben Grossman, who runs the company with his brother David, said the acquisition of Advantages in Marketing (AIM) will further expand the company’s full-service marketing operations and its extensive client base, particularly in the Northeast.

Ben Grossman, co-president of GMG along with his brother David, also recently launched SwagCycle, a division of GMG, which focuses on helping environmentally-conscious companies repurpose their unwanted branded items in an ethical, affordable way. SwagCycle has already gained national attention for its commitment to responsibly managing the lifecycle of merchandise ranging from t-shirts and other apparel, to bags, mugs and water bottles, and battery chargers, among other items. Read more about SwagCycle in the December issue of PPB.

Joanne Delaney-Bryant, who founded AIM in 1995, is retiring. In a letter to her customers, Delaney-Bryant cited Grossman’s “commitment to customer service excellence and quality products,” as well as Grossman’s prominent clients such as the Boston Celtics, Zipcar, CVS, Columbia University, University of Tampa, the Cleveland Clinic, New York Presbyterian Hospital, Massachusetts General Hospital, LL Bean and The International Academy of Arts and Sciences, which presents the annual Emmy Awards.

Delaney-Bryant has assured her customers that the transition to GMG would be “seamless” and that customers would benefit from the “added value” that Grossman provides in the areas of print production, branded merchandise and fulfillment, graphic design, custom developed webstores, ecommerce and digital marketing.

Ben Grossman adds, “AIM gives us greater geographical reach and adds to our significant product lines, particularly in the areas of health care, real estate and consumer products.”

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