Gildan Partners With Six Flags In National Sweepstakes
Apparel supplier Gildan USA (UPIC: GILDA381) has partnered with Six Flags Entertainment Corporation, the world’s largest regional theme park company, in a national promotion for the Summerfest music festival in Milwaukee, Wisconsin.
The program launched April 16 with a national sweepstakes for a chance to win a trip for two to Summerfest and to Six Flags Great America in Gurnee, Illinois. The winners will receive travel and accommodations, tickets to the theme park and admission for two days at Summerfest, including tickets for two headlining shows in the Marcus Amphitheater. As the official sweepstakes sponsor, Gildan will be integrated into Six Flags and Summerfest’s promotional materials in parks, at the festival, online and on social media channels.
Rob Packard, vice president of marketing for Gildan USA, says, “We are excited to have the Gildan brand partner with Six Flags Entertainment. Working with Six Flags, a family-oriented company, will help us spread our ‘Every Thread Counts,’ quality apparel for the whole family message to the public. As the presenting sponsor of the 2016 Blake Shelton Concert Tour, partnering with Summerfest was a natural extension for Gildan to pursue.”
The partnership will extend throughout the summer with a media campaign in parks to enhance the Gildan brand consumer awareness, and contribute to its growth and strong momentum in the North American retail channel. The program includes brand and promotional messaging across Six Flags’ media networks featuring digital advertising on Six Flags TV, in-park signage and online channels, and with select shopper marketing promotions in select markets.