Gemline (PPAI 113948), headquartered in Lawrence, Massachusetts, has announced that it is expanding into the specialty foods category under the brand name, Gourmet Expressions. Gemline will offer a broad range of gourmet gifts bundled with a curated assortment of their most popular totes, coolers and drinkware as well as a collection of gourmet food gift towers and baskets.

Gourmet Expressions will make its debut at The PPAI Expo 2018, running January 14-18, with an introductory collection launching in March 2018. Gemline is currently in the process of building out a HACCP Certified fulfillment center within its plant in Lawrence.

Sheila Shechtman will oversee Gourmet Expressions as vice president of specialty foods at Gemline. Shechtman, a 36-year veteran of the food gifting industry, has developed gifts for large retailers such as Neiman Marcus, Saks Fifth Avenue, Bloomingdales as well as online offerings for and Shechtman most recently held the title of CEO at Gifted Expressions, a supplier to the promotional products industry.

“By utilizing Gemline’s first-in-class products, quality and service as a platform, Gourmet Expressions by Gemline will take the company one step closer to making it the ‘go to’ for all marketing, promotional and gifting needs,” says Shechtman.