On December 3, Geiger (PPAI 105182, D12) celebrated Giving Tuesday by donating to local nonprofits in its community. Associates of the Lewiston, Maine-based distributor Geiger donated 1,165 pairs of new socks and 753 pairs of new underwear as part of the first annual Toasty Toes & Tushies clothing drive. These were donated to The Store Next Door Project at Lewiston High School, part of the McKinney‐Vento Homeless Education Program and Kaydenz Kitchen, also based in Lewiston.

The Store Next Door Project provides tangible items to youth who are living outside traditional family systems. Since 2006, Lewiston High School has run an in‐depth supplemental service to help eliminate barriers to education for youth experiencing high mobility and homelessness.

Kaydenz Kitchen, founded three years ago by 9-year-old Kayden Boilard, is supported by her parents Kevin and Kristie Boilard of Lewiston. This family food pantry works to assist families in the community who experience food insecurities and also provides some basic necessities, socks and underwear being some of their top requested items.

“This cause is immensely important," says Jo‐an Lantz, MAS, president and CEO of Geiger. "The need for basics (socks and undergarments) is great because so many of us don't think to donate them. I am very proud of the generosity of our associates. Participating in Giving Tuesday with this drive has had a profound impact on us all.”

Giving Tuesday, celebrated in the U.S. on the Tuesday after Thanksgiving, is a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage giving and to celebrate generosity. The goal is to create a massive wave of generosity that lasts well beyond that day and touches every person on the planet.