Industry distributor Geiger (PPAI 105182) has promoted Bob Blaisdell, CPA, CMA, MAS; Dale Denham, MAS+, and Chris McKee, MAS, to new roles and responsibilities within the Lewiston, Maine, company’s executive team.

“Having a strong leadership team is critical to the ongoing success of Geiger,” says President Jo-an Lantz, MAS. “I am enthusiastic about the skills that Bob, Dale and Chris contribute and the impact to our organization. They are terrific colleagues, and together I am excited about the future.”

Blaisdell will now oversee all administrative operations in addition to the finance, legal and compliance departments. He has been with the company since 2000 as chief financial officer and executive vice president. He previously worked in various financial roles in Maine, Massachusetts and Saudi Arabia. Blaisdell received his accounting degree with honors from Merrimack College and his MBA in finance with honors from Washington University in St. Louis, Missouri.

"I look forward to my expanded role as we commit to applying continuous improvement practices to enhance the customer experience,” says Blaisdell. “The customer experience is not only at the time of the sale, it involves all touch points during the transaction including confirming the order is correct, that it will ship on time, be billed properly, the payment process is easy, and that any claim is dealt with expeditiously."

Denham has been with Geiger since 2011 as chief information officer (CIO) and has been promoted to senior vice president in addition to his role as CIO. He also currently serves as PPAI’s board chair. Prior to joining Geiger, Denham was CEO of Maryland Pennysaver and senior vice president at the Advertising Specialty Institute. He is now responsible for information technology, ecommerce, vendor relations and digital marketing as well as the Crestline division of Geiger.

"I love crafting the intersection of offline and online sales as I strongly believe in the benefits of both," says Denham. "Some customers want to buy online, some offline and some a mixture of both. I'm enthused to further position Geiger as the leader in this hybrid ecommerce space. As customers look to the web more frequently to drive their purchasing decisions, we will work to ensure our vendors who provide the best products and the best service receive the majority of our business."

McKee has been promoted to senior vice president of sales and marketing. He joined Geiger in 1995 and has worked in positions with steadily increasing responsibility. He started his career with Geiger in marketing followed by five years as the division manager running Geiger’s Miami, Florida, and San Juan, Puerto Rico, operations. In 2001, McKee was promoted to general manager of corporate programs and then in 2006 to vice president to oversee the division’s online stores, business development, distribution and call center operations for top clients. In his new capacity, McKee will oversee all sales, business development, international activities and marketing for Geiger.

"I am very excited by the opportunity in my new role to expand our business both in the U.S. and internationally,” he says. “We have an exceptional client base that will benefit greatly from our initiatives in Europe and Far East. We have a team and company culture that is second to none and I can’t think of a better group to work with on behalf of our customers, sales partners, associates and our local communities.”