Geiger Acquires UK Distributor Lancewich
Above: (From left) Nicholas Martin and Jessie Wong of Lancewich with GeigerBTC Managing Director Frank Murphy.
GeigerBTC, the UK-based subsidiary of Lewiston, Maine-headquartered distributor Geiger (PPIA 105182, D12), has announced the acquisition of Berkshire-based distributor Lancewich.
Lancewich has operated in the industry for more than 30 years and has been seeking an ongoing solution to help provide a continued high level of service to its many significant multinational clients. The distributor joins GeigerBTC as part of Geiger’s continued expansion strategy to support clients in the UK and across Europe.
“Finding the right company to continue giving our clients the same level of care locally, nationally and internationally was paramount,” says Lancewich Director Nicholas Martin. “Geiger shares exactly the same business principles as Lancewich.”
Geiger President and CEO Jo-an Lantz, MAS, says, “We are so proud that Lancewich chose to trust GeigerBTC. Nicholas and his team have wonderful customers and we’ll be sure to carry on with that priority service approach as part of GeigerBTC.”
Frank Murphy, managing director of GeigerBTC, adds, “Lancewich is a long established and highly regarded name and I am delighted that Nicholas felt that we could continue to service his clients as well as he has done over many years. We will continue to seek similar exciting opportunities throughout 2020 and beyond.”
The acquisition is the fourth since Geiger expanded into Europe in March 2018 and merged with UK’s BTC Group forming GeigerBTC. Since then it has acquired London-based EMC Advertising Gifts, York-based Response Marketing and London-based Shout Promotional Merchandise. The company also opened a GeigerBTC logistics office in Rotterdam, Netherlands, in July 2019.