Flywheel Brands Joins Buying Group Reciprocity Road

Distributor Flywheel Brands, Inc. (PPAI 342144, D7) has joined Reciprocity Road, an alliance of 10 distributors located across the U.S and Canada comprising approximately $230 million in promotional products spending.

“With the addition of Flywheel Brands, we look forward to their sharing innovation and creativity with our partners. Over the years, they have evolved into a full-service agency-style firm," says Perry Wehrle, MAS, executive director of Reciprocity Road.

Scott Alterman, CEO of Reciprocity Road member The Icebox, adds, “At Reciprocity Road, we have taken our time to find innovative distributors with an open-sourced mentality to help us grow our footprint. It is a process we do not take lightly as we continue to evolve. The Flywheel team encompasses our core values, spirit, and intangibles we look for in a partner. We are ecstatic to add Flywheel to the Reciprocity Road family,” said Scott Alterman, CEO of Reciprocity Road member The Icebox. 

Bart Simpson, president of Flywheel Brands, says, “We are very excited to be joining Reciprocity Road! It is refreshing to align with other unique companies with the same zest for growth, transparency, and helping our communities through the group’s BrandGood initiative. We look forward to contributing so that Reciprocity Road will continue to thrive.”

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Comments (1)
Eric Granata
September 23, 2020
So happy to have Bart and Co. as a part of the Roadie Crew!
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