Industry thought leaders Mark Graham, Joe Scott, MAS, and Bobby Lehew, CAS, will explore unique business models during an in-depth workshop at The PPAI Expo 2016. Part of Expo 2016’s extensive education schedule, which offers attendees more than 100 education opportunities to learn new ideas, best practices and tips on improving their careers and businesses. While most are free to Expo attendees, “Business Models Workshop” is one of a number of paid sessions with some of the industry’s most compelling speakers that provide audiences with takeaways or samples and resources.

In their session, Graham, Scott and Lehew will explore how to differentiate a business in an era when purchasing promotional products is a mouse-click away, and how to find that unique position that captivates customers and ensures a thriving future.

Graham is the founder of distributor RIGHTSLEEVE.COM, and has been regularly featured in industry publications on his approach to technology and social media. Scott co-founded Scott and Associates, and transitioned his distributorship into an agency that gets paid for its time and the results that it generates for clients. The chief branding officer of distributor ROBYN, Lehew is a national speaker on topics related to B2B marketing, company stores, productivity and storyselling.

MAS: 3 points

Tuesday, January 12, 1:45 – 4:45 pm

Location: Breakers B

Member $60/Non-Member $120

Add this session to your show registration at