Farmers Market Fashion Takes A Fresh Spin On Casual Weekend Wear
Buying local fruits, veggies and honey at the farmers market is a favorite weekend pastime for many, but you might not have heard that farmers market fashion emerged over the summer as a new style trend.
At its heart, this cousin to coastal grandmother style is laid-back, comfy and chic – think cardigans, straw hats and woven totes – with a healthy dose of whimsy, like all-over prints, fun shapes and bright colors inspired by the fresh seasonal produce.
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As the weather cools down and sweet summer strawberries and melons give way to fresh leafy greens like spinach and kale, it’s a good time not only to eat your veggies but wear them, too, with colors like celery green, eggplant purple and carrot orange – perfect for the pumpkin patches that will be everywhere come October!
Here are some brandable pieces perfect for a visit to the farmers market:
The Edgartown Canvas Tote features coordinating gingham accents and lining that suggest an old-school picnic blanket. A zip top, large inside zip pocket and three additional pockets will help secure all of your farmers market finds, and the 11-inch handles make it easy to carry by hand or over the shoulder. Available in three color combos (shown in natural/navy) with a 5x5 imprint area.
AAA Innovations / PPAI 110972, S4 / www.aaainnovations.com
The Straw Daily Grind Super Size Tote offers a supersized 18.5x13.5-inch full bleed imprint area, as well as more than 1,400 square inches of storage. Available in natural and pink (both shown).
Numo / PPAI 112597, S9 / www.numomfg.com
Pair this flowing Summer Loose Dress with a cardigan or denim jacket for coastal grandmother-meets-farmers market vibes. The casual V-neck sleeveless dress includes side slit pockets. Available in red (shown), black and blue, one size.
CA Amazing Resource Inc. / PPAI 649047, S3 / www.caamazing.com
Get cozy with the cotton/polyester fleece Susie Sweatshirt Dress, which features a kangaroo pouch pocket and hoodie with jersey lining and white drawcord. Available in heather gray, heather navy (shown) and pink, sizes S-2X.
MV Sport/Weatherproof / PPAI 163428, S6 / www.mvsport.com
The Classic Denim Jacket is an American staple perfect for layering. This washed 100% cotton jacket features two chest pockets, two side pockets, double needle contrast stitching – and a broad back ready for branding. Available in men’s sizes S-6X and ladies’ XS-3X.
CAPLEE / PPAI 134018, S3 / www.capleecorp.com
The Cuddle Cardigan provides another great layering option that easily transitions between seasons. Made from soft Hacci sweater-style knit fabric with an oversized fit and side vents for maximum comfort, this casual cardigan includes deep front pockets and a hood. Available in black heather or oxford heather (shown) and sizes XS-2X.
Boxercraft / PPAI 159420, S5 / www.boxercraft.com
Top off your farmers market ensemble with a classic straw hat. The Lifeguard Straw Hat - Full Color Underbrim Imprint + Full Color Patch features a custom patch on the front plus a custom full-color imprint lining under the brim – a great way to show off your brand!
Active Life Promo / PPAI 436753, S1 / www.activelifepromo.com
Overalls have become a hot trend across the pond, and these Dickies Indigo Bib Overalls can really put the “farmer” in any farmers market ensemble. Made of 100% cotton fine weave denim, these men’s cut overalls feature the classic cross-over high-back style with a large bib pocket perfect for branding. Sizes range from 30x30 to 60x60.
Rugged Outfitters Inc. / PPAI 375738, S5 / www.ruggedb2b.net
For those on the vendor side, an apron like this Kitch Style Washed Canvas Apron is a great way to advertise – and keep change and other useful items handy in the three front pockets. Handmade from poly/cotton canvas with leather accents, this apron is designed to be stylish as well as durable and functional. Available in 10 colors (shown in green), one size.
Aprons, Etc. / PPAI 110868, S5 / www.apronsetc.com
Just for fun: Check out the “It’s Corn” song if you need a little more farmers market inspiration. 😊