Expo’s Opening General Session Showcases Power Of Brand Loyalty
Tuesday’s opening general session gives The PPAI Expo attendees a deep dive into brand loyalty with Johnny Cupcakes founder and CEO Johnny Earle.
Earle founded what has become a multimillion-dollar t-shirt brand at age 19 out of the trunk of his car. His general session presentation opens Expo with the story of how his success stems from the power of details, experience and loyalty. His journey highlights the fundamental connection between the persona and the brand, and his session delivers comprehensive blueprints for getting a small business, passion or idea off the ground, while also expanding the way existing creators think.
Named America’s No. 1 Young Entrepreneur by BusinessWeek and one of the top innovative people in Massachusetts by the Boston Globe, Earle has been recognized for four years in a row on the Inc. 500/5000 list of fastest growing independent companies in America, and he has been featured on MTV and NPR, in Forbes and The Wall Street Journal, and as a case study in several branding and business books. The session is free and open to show registrants.
Opening General Session
Tuesday, January 10, 2017
8:30 – 9:50 am
Level 2, Mandalay Bay Ballroom J