Expo East opens today at the Atlantic City Convention Center in Atlantic City, New Jersey. Produced by PPAI in partnership with the Specialty Advertising Association of Greater New York (SAAGNY) and running through Wednesday, Expo East is the Northeast’s largest promotional products trade show. It begins today with a full schedule of professional development and education sessions. On Tuesday and Wednesday, the show floor opens with 400 exhibitors and PPAI’s award-winning show production.

Education programming at Expo East features 30 free sessions touching on almost every aspect of the promotional products industry, and this year includes panel discussions, show floor education running through Wednesday, and an open forum to learn more about where the industry is headed.

New for 2019, Expo East is featuring two author book signings today. Community activist and corporate coach Lena Cohen is taking part in her first Expo East and will be signing her book EQ And You after her session from 2:15–2:45 pm in the third-floor foyer. Her session and book are about emotional intelligence in the workplace. Diane Ciotta, corporate trainer, will be speaking about the sales process on the show floor stage on Tuesday afternoon, but today from 5:15–5:45 pm she will be signing her book Shut-up & Sell on active listening in the sales process.

The show floor opens Tuesday at 9:30 am, following the Product Pavilion Sneak Peek at 8:30 am. The Product Pavilions, long-time favorites of attendees of Expo East and The PPAI Expo in Las Vegas, showcase four of the most popular product categories—Top Sellers, Green Products, Made In The USA and Express Ship.

For more details on what Expo East has to offer industry professionals in the Northeast and for registration information, visit ppai.org/expoeast.